Building New Global Operations System
Breakthrough and Integration
October 28-30, 2025, Shandong Kaitai hosted a multinational gathering. Leaders from 11 overseas subsidiaries across 8 countries—Singapore, Australia, Poland, Saudi Arabia, India, the Netherlands, Finland, and Denmark—gathered for three days of in-depth performance reviews, training, and exchange. The event served not only as a concentrated review of past accomplishments but also as a strategic convergence of global wisdom to jointly chart the course for the future, establishing a new pattern of international expansion.
Global Coordination: Overseas Units Showcase Achievements
This event marks a significant milestone in the advancement of Shandong Kaitai’s globalization strategy. Leaders from 11 overseas subsidiaries across 8 countries and regions returned to the group headquarters to deliver comprehensive annual performance reports, sharing their hands-on market experience and exception achievements.
Shandong Kaitai General Manager Wang Ruiguo, Airblast Group CEO Francis, Airblast Netherlands General Manager Nick, Finland Blastman Robotics General Manager Mika, Dutch Holding Company Executive Director Kevin, Kaitai Deputy General Manager Zou Wenwen, and senior management from the International Trade Department participated throughout the event, engaging in in-depth discussions with overseas representatives.
At the performance review meeting, the head of overseas operations presented an impressive report to headquarters, backed by detailed data and case studies. Despite the complex and volatile global market environment, all overseas subsidiaries achieved robust growth through precise localization strategies and unwavering execution of headquarters’ strategic directives.
- Steady Growth in European Markets
As a strategic foothold for expanding into the Nordic region, the Finland subsidiary successfully introduced Kaitai’s high-end intelligent shot blasting equipment into the local heavy machinery and shipbuilding supply chains. Leveraging its position as a European logistics hub, the Netherlands subsidiary consolidated its market presence within the Benelux Economic Union.
- Strong Momentum in Asia-Pacific
Leveraging Singapore’s status as an international financial and trade center, the Singapore subsidiary secured multiple major contracts in Southeast Asia. The India subsidiary capitalized on rapid manufacturing growth, emerging as one of the Group’s fastest-growing markets in Asia-Pacific.
- Deep Penetration in Australia
The Australian subsidiary focused on mining and resources sectors, winning long-term partnerships with multiple clients through customized shot blasting solutions.
- Emerging Markets Showing Multiple Breakthroughs
Company leaders from other countries also reported breakthroughs in their local markets, achieving significant progress in technology adaptation, channel development, and brand promotion.
Overseas company managers deliver work reports
This mutually beneficial cooperation model stems from Kaitai’s unique global philosophy. Kaitai tailors its overall development plans to each enterprise and collaboratively develops strategic operational plans for overseas subsidiaries.
After reviewing the performance reports from overseas subsidiaries, General Manager Wang Ruiguo delivered concluding remarks and outlined core priorities for the Group’s next phase of global strategy:
- Upgrade and innovate the marketing system, advance localization of key products, and focus on product chains including intelligent sandblasting cleaning robots, sandblasting booths, and energy-efficient ventilation equipment;
- Provide comprehensive product solutions to customers while actively restructuring global production capacity;
- Establishing a clear brand image to support overseas subsidiaries in entering new business segments;
- Strategically selecting and planning participation in international exhibitions to maximize value from each appearance.
General Manager Wang emphasized that this serves as the common blueprint for the company’s future global operations. It requires coordinated efforts between headquarters and overseas subsidiaries to build a second growth curve for Kaitai through international trade and overseas expansion strategies.
Value Co-creation: A New Approach to Collaborative Operations
During the three-day event, the packed and intensive agenda featured specialized training sessions organized by headquarters for overseas company leaders on cutting-edge technologies, product strategies, and corporate culture. Participants also toured Kaitai’s advanced smart production workshops and R&D centers, gaining firsthand experience of the formidable foundation and innovative vitality of “Intelligent Manufacturing in China.”
Visit the digital factory
Kaitai Industry’s intelligent upgrade is reshaping its development landscape, enabling enterprises to achieve automated production processes, precise decision-making analysis, and coordinated supply chains. This not only significantly enhances production efficiency and product quality but also stimulates the emergence of new business models. It injects a core driving force into economic growth, propelling industries toward the high end of the value chain.
2024 marks the 50th anniversary of Airblast.BV in the Netherlands
2025 Shandong Kaitai Overseas Company Global Marketing Conference (Dubai)
The gathering of overseas subsidiaries demonstrates the robust vitality of Kaitai’s global operations. At the international trade level, the global network layout has yielded significant results. Overseas markets showed strong performance in the first three quarters of 2025, with both metal abrasive exports and shot blasting machinery export orders achieving growth, reflecting the formidable competitiveness of “Intelligent Manufacturing in China.” In e-commerce and emerging business models, online channels have also delivered impressive results. Cross-border e-commerce, a strategic priority, has formed a dual-engine drive with traditional operations—online and offline—jointly building a new, globally connected and responsive trade ecosystem.
Shandong Kaitai Cross-Border E-Commerce Department Established in 2025
Deepening Integration: Experience the New Core of China’s Intelligent Manufacturing
In a small town in Shandong, uncovering the new core of China’s smart manufacturing.
During a break in their work reports, headquarters specially arranged a cultural tour, allowing these executives—who constantly travel around the world—to experience the land where Kaitai has taken root from a different perspective.
A single phone call and a simple “Hello” can solve any problem. This digital convenience, permeating every aspect of daily life, impressed them more profoundly than any macroeconomic data.
Touring the Ancient City of Mingshui
At Mingshui Ancient City, experience the seamless fusion of millennia-old traditions and cutting-edge modernity. At Liquan Rural Revitalization Academy, immerse yourself in the unique cultural vitality of smart villages—a place where the enduring spirit of ancient craftsmanship coexists with bold embraces of frontier technology.
Visit Liquan Rural Revitalization Academy
From the silent collaboration of robotic arms in factories to the ubiquitous QR codes on every street corner; from the efficient and convenient “Fuxing” bullet trains to the green commuting options integrated into daily life—the breadth and depth of China’s transformation become tangible and vivid through the firsthand experiences of these overseas employees. They are not merely foreign nationals reporting to headquarters, but have become witnesses to China’s modernization journey. This profound cross-cultural understanding is transforming into deeper identification with the Kaitai brand and stronger motivation to jointly explore global markets.
They are not only international friends reporting to headquarters, but have also become witnesses to China’s modernization journey. This profound cross-cultural understanding is transforming into deeper identification with the Kaitai brand and stronger motivation to jointly explore global markets.
The gathering of representatives from 8 countries and 11 departments served not only as a platform for reporting achievements and sharing experiences, but also as an opportunity for strategic coordination and the consolidation of confidence. Kaitai’s international operations have now entered a new phase of “global value chain deployment.” Standing at this new starting point, the Kaitai global team is fully prepared and ready to embark on a journey, harnessing greater synergy to jointly chart an even more magnificent blueprint for global development.
