On 8 August, Shandong Kaitai marked another milestone with the official launch of its Cross-Border E-Commerce Department.
This strategic decision reflects Kaitai’s commitment to embracing the evolving global market landscape.
Leveraging its 20 years of international experience, Kaitai aims to establish a new benchmark for cross-border trade in the metal surface treatment industry.
The inauguration ceremony was attended by Kaitai’s General Manager Wang Ruiguo, Deputy General Managers Yin Jianguo, Zou Wenwen, and Zhang Xiao, as well as Zhang Ke, Executive Director of the Dutch Holding Company. The event was hosted by Deputy General Manager Wu Chengmin.
Accelerating global expansion and deepening international market penetration
As a leading global provider of metal surface cleaning solutions, Shandong Kaitai is no longer a traditional ‘Chinese factory.’ Since 2012, the company has acquired a series of international companies, including Holland companies Airblast and Sybrandy, Australian company Pumpline, and Finland company Blastman, establishing a research and development and marketing network covering Europe and Oceania.
Cross-border E-commerce Department Unveiled
A strong international business foundation provides a natural advantage for this cross-border e-commerce strategic transformation and will serve as a powerful support for the implementation of cross-border e-commerce. This is another new exploration of the international business model following the establishment of Shandong Kaitai’s Jinan office.
At the unveiling ceremony, Mr. Wang said that there are four key factors for the smooth operation of Kaitai’s cross-border e-commerce division:
01 Made in China, Trusted Worldwide
As an outstanding representative of ‘Made in China,’ Kaitai products have earned widespread international recognition for their reliable quality and excellent cost-effectiveness, which have been proven over many years in markets around the world.
02 Brand Legacy, Solid Foundation
Through years of efforts by the International Trade Department and overseas subsidiaries, the products have established a solid foundation and reputation in global markets. Especially with the support of the Airblast brand and Blastman sandblasting robots, Kaitai has emerged as a leading player in the global metal cleaning industry.
03 Quality Leadership, High-End Market Position
After years of refinement and development, Kaitai’s products have reached world-class standards in both research and development and quality. They have not only secured orders in the Middle East, Asia, and South America but are also favoured by industrialised nations such as Europe, the United States, and Japan.
04 Broad Development Prospects and Innovative Marketing
The vast overseas market offers immense development potential. The Cross-Border E-Commerce Department will fully leverage this opportunity by actively participating in international exhibitions, innovating promotional activities, and employing diverse marketing strategies to accelerate the pace of overseas brand building.
Cross-border e-commerce department staff
He urged cross-border e-commerce department staff to enhance their learning capabilities, be adept at learning and practical application, continuously summarise and reflect, and fully leverage their initiative and proactivity in their work. The cross-border e-commerce department is sure to achieve remarkable results!
At present, the cross-border e-commerce strategy will focus on three key directions: building a multi-language vertical e-commerce platform to enable ‘one-click ordering and global delivery’ for shot blasting equipment and consumables; leveraging social media promotion and search engine optimisation to establish global brand influence in the industrial sector; and integrating overseas warehouse resources in the Netherlands, the Middle East, Southeast Asia, India, Australia, and other regions to provide localised after-sales service.
Kaitai Cross-border E-commerce Department actively reaches out to overseas markets by leveraging the platforms established by foreign companies, with the goal of becoming the leading brand in the global metal surface cleaning industry.
It innovates marketing strategies, fully utilises internet tools and logistics platforms developed by foreign companies, and effectively integrates online cross-border e-commerce with offline overseas operations to forge a marketing path tailored to Kaitai’s products in Shandong Province.
With cross-border e-commerce as its new engine, this industry giant with two decades of experience in traditional manufacturing is leveraging digitalisation as its new sail to navigate the international market.
